Maison Bertaux in Soho was the inspiration for so much of the early days at SHOP. Fondant colours and cakes inspired us to buy Tocca dresses and listen to Courtney Love, The Girl With The Most Cake.

12 years later we ended up opening a boutique under the famous patisserie launching with a great party in conjunction with Eley Kishimoto. The concept behind the store was initially like a DJ remix, with A.P.C. vs Eley Kishimoto - rails of A.P.C. clashed against the wallpaper from the EK Habitat collection. Other labels stocked at Shop At Maison B include A.P.C., SONIA by Sonia Rykiel, Vivienne Westwood and Repetto Shoes.